2024-2025 Advertising Information

About Us

CUSD Today, a good news publication of the Clovis Unified School District (CUSD), is published 11 times during the school year. It is mailed directly into the homes of all CUSD students and employees, and to supporters of the Foundation for Clovis Schools. Ourcurrentcirculationexceeds34,000.ClovisUnified’s student and employee population continues to by hundreds per year.

Readership of this highly selective, targeted mailer is high, even in our online culture. An in-depth study conducted by FM3 Research in 2019 regarding Clovis Unified communications found that 88% of those surveyed read CUSD Today each month – and more than half of those said they read it at or near its entirety!

The typical reader of CUSD Today is closely affiliated with Clovis Unified, either as a parent or an employee within the 43,000 student district.ByadvertisinginCUSDToday,youreachaspecific audience who make many of their buying decisions based on the needs of their family and their school-aged children.

Rates

Advertising rates for CUSD Today were created to be comparable with publications of similar distribution.

CommunityEditions

Three times a year, CUSD Today is delivered to all residences and businesses within Clovis Unified’s 198-square-mile boundaries to provide a full report to the community about district achievements, finances and facilities. These publications nearly triple our circulation to approximately 90,000 in October, January and May.

The Community Editions present an opportunity for our advertising partners to place their message in front of a larger audience at minimal or no additional cost.

A 20% fee will be added to the published rates for ads placed in a Community Edition. This fee, however, is waived for advertisers on a frequency contract with five or more ads in the school year.

Please note: Advertising space is limited. These editions have a set page count; space will be provided on a first-come, first-served basis.

CUSDTODAY

OnlineEdition

CUSDTodayadvertisersalsoreachanonlineaudienceforfree.Each month, the new issue of CUSD Today is promoted on the district’s website, social media and app, with an electronic copy posted at cusd.com/CUSDToday. Clovis Unified’s website is visited by an average of 80,000+users per month.

Non-Proﬁt Group Discount

In an effort to remain competitive with similar publications, CUSD Today offers a 5% discount from published rates to approved 501c3 organizations. To receive this discount, an organization must be officially designated a 501c3 by the IRS. A copy of the 501c3 letter must be supplied to your CUSD Today marketing representative when placing your order.

Rate Changes

CUSD Today reserves the right upon 30-day notice to revise published advertising rates. Advertisers holding a current contract will not be subject to increased costs for the duration of their contract.
Upon completion of the terms and conditions of said contract, the new advertising rates will apply.

Credit Policy

Clovis Unified School District remits invoices for services rendered at the close of each month. Invoices for advertisements placed during a single month should be within two weeks of that issue’s estimated delivery date. Invoices are due upon receipt. Delinquent accounts may be subject to the suspension of any scheduled advertising until the account is paid in full. Severely delinquent accounts may be referred to a collection agency dependent upon the circumstances surrounding the district’s collection efforts.

Co-Op Advertising

Should the cost of advertising be shared with a manufacturer, distributor or any other third party, the individual placing the advertisement shall be held responsible for full payment to the publisher.

CLOVISUNIFIEDSCHOOLDISTRICT | 1450HerndonAve.,Clovis,CA93611-0599 559-327-9093 | f 559-327-2957

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2024-2025 Advertising Information

Credits&PublicationErrors

Publisher shall not be liable for any error in published advertising unless an advertising proof is requested and clearly marked for correction, and the advertising deadlines (including space reservation and artwork deadlines) have been met by the advertiser. If the publisher does not correct an error, liability shall not exceed the cost of the space occupied by the error. Should an error run in multiple insertions of the same ad before publisher is notified of a claim for adjustment, credit will be limited to the value of the first insertion. In addition, the publisher shall not be liable for any omission of advertisement ordered for publication including “time sensitive” material. The publisher must receive all claims for adjustment within 30 days of publication date. Under no circumstances may the publisher be liable for any special, general or consequential damages due to errors/omissions.

Camera-ReadyAds

Advertisements meeting CUSD Today mechanical specifications and in the proper format are considered camera-ready. All fonts should be embedded and/or outlined to hold. Ad size dimensions are determined by the column width and height space reserved. Photocopies or faxes of ads are not considered camera-ready and will not be accepted.

Exclusions

The publisher of CUSD Today reserves the right, in its sole discretion, to reject advertising not appropriate for inclusion in a public school district family publication.

Advertising will not be accepted for the following products or services:

News Style Advertisements

Advertising copy simulating news can be submitted, but must carry the word “Advertisement” at the top of the purchased space.

Cancellations

Advertising reserved and then cancelled by an advertiser prior to the space reservation deadline will be charged 5% of the advertisement’s cost for the setting of the advertisement. Advertising canceled after the space reservation deadline(see accompanyingProduction Schedule) will be charged for 50% of the reserved space.

PositionOrders

Position of an advertisement within CUSD Today is not guaranteed. The publisher will not accept orders directing insertion of an advertisement in a particular position or on a particular page. Every attempt will be made to place advertisements in the client’s preferred location within the paper. However, no refunds, reruns or adjustments will be made because of the placement of a specific advertisement in the publication.

DesignServices

Clovis Unified School District offers layout design services for a nominal fee for advertisements to be run in CUSD Today. A proof will be provided to advertisers for review and/or necessary corrections. Advertiser must sign-off on the ad proof indicating final approval or the copy will not be placed. No proofs will be provided on copy submitted after the advertising deadline (see accompanying Production Schedule).

•	Abortion counseling services •	Adult-oriented services
•	Advertisements containinginterest rates (for lending institutions) •	Alcohol
•	Firearmsandexplosives •	Insurance Policies
•	Lotteries and gaming(except the California lottery) •	Pay-per-call900oroffshoretelephoneservices
•	Personals
•	PoliticalAdvertisements
•	Steroids or like banned substances •	Teargasweapons
•	Tobacco
•	TravelArrangements

CUSDTODAY

CLOVISUNIFIEDSCHOOLDISTRICT | 1450HerndonAve.,Clovis,CA93611-0599 559-327-9093 | f 559-327-2957

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2024-2025 Display Advertising Rates

1
	1.528”
	
2
	3.222”
	
3
	4.916”
	
4
	6.611”
	
5
	8.305”
	
6
	10.0”

	
Additional ad sizes are available
	
	Black & White camera-ready ad rated billed per each insertion:

										
		$3,500
	$1,812
	$926
	$519
	$415
	$346
	$277
	$208
	
		$2,800
	$1,540
	$896
	$503
	$402
	$335
	$268
	$200
	
		$2,450
	$1,360
	$834
	$468
	$374
	$312
	$249
	$187

PAGE AND COLUMN SIZE Column Width (Standard Page)

Quarter Page Strip
30 Inch Ad
6 Column x 5.25”

Half Page
60 Inch Ad
6 Column x 10”.5

Quarter Page
30 Inch Ad
3 Column x 10.5”

Half Page
60 Inc 3 Colum
	
Vertical
h Ad
n x 21”

AsapublicK-12schooldistrict,ClovisUniﬁedworksinNETrates.Thankyouforyourunderstanding.

TRIPLEYourReachwithCommunity-WideEditions

The October, January and May editions are special community-wide issues that circulate to the full 90,000 addresses (households and businesses) within CUSD boundaries. Advertising space is limited and has sold out fast for these editions thattriple the reach for just a small cost.For these special editions, ad rates are only an additional 20 percent of the regular published rates to help offset additional postage costs. The fee is waived entirely for our frequency advertisers who publish five or more times a year!

AD SPACES	ADDITIONAL INFO Full Page

ColorIncreasesReaderRetentionby30%

4-Color(CMYK)	6-12” ads:$25; options are available.	15” ads:$50;
Color pricesarein	Quarter Page: $100; additionto standard	Half- or full-page:$200

6Inch Ad
2 Column x 3”

	

8Inch Ad
2 Column x 4”

	

10 Inch Ad 2 Column x 5”

12 Inch Ad 2 Column x 6”

	

15 Inch Ad 3 Column x 5”

DesignServices

Designservicesareavailableforanominalfee.

120 Inch Ad 6 Column x 21”

9 3

710                              93720 93711                          93726

CUSDTODAY

CLOVISUNIFIEDSCHOOLDISTRICT | 1450HerndonAve.,Clovis,CA93611-0599 559-327-9093 | f 559-327-2957

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93727
93730
93737	CUSD Today Distribution Area

N

Regular Edition: ~34,000 Community Edition: ~90,000+

CUSDTODAY

CLOVISUNIFIEDSCHOOLDISTRICT | 1450HerndonAve.,Clovis,CA93611-0599 559-327-9093 | f 559-327-2957

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All Artwork and Text Fonts
Must Be Embedded and Outlined!
	
Apreflightwillbedoneonallfiles,regardlessofprogramused,toverifyfontsandlinkedimagesarepresent. Fonts and linked images must meet CUSD Today electronic production procedures. Theseapplicationscommonlycreateinconsistencieswhentransmittedelectronically.Toavoidsuchalterations, please use the acceptable programs and formats listed above.

Electronic Prepress Production Guidelines

PleasereviewthefollowingrequirementsforPrepressartwork.Followingtheseguidelineswillensurehighquality PRODUCTION SCHEDULE productionofyouradinCUSDToday.CUSDTodaywillnotmakechangesafterelectronicreceiptoffinalartwork.

2024-2025 School Year

Reservation	Artwork	In-Homes Deadline              Due                Approx.
Issue	(Wednesday**)	(Monday**)	(Friday**)

Electronic Formats
	
• Allfilesmustbeattachedtotheoriginalmessage
• Messages must contain the name of company, contact name and phone number • Sendallfilesto:CUSDadvertising@cusd.com

Aug	July10 Sept             Aug. 21 Oct*          Sept. 16 (M) Nov              Oct. 16 Dec
Jan*	Dec. 9 (M)

Feb	Jan.22

July29

Aug. 26

Sept. 20 (F)

Oct. 21

Dec. 20 (F)

Jan.27

Sept.6

Oct. 7 (M)

Nov. 1

Dec. 6

Jan. 13 (M)

Feb. 7

Acceptable Applications/Programs
	Unacceptable Applications/Programs
	
QuarkXpress	Adobe Photoshop Adobe Illustrator	Adobe InDesign
	Adobe Pagemaker MicrosoftExcel	Word Perfect MicrosoftWord	MicrosoftPublisher	Freehand

Acceptable Graphic/Image Formats
	UnacceptableGraphic/ImageFormats
	
TIFF(170DPI)                  PDF with outlined fonts JPG                                  EPSwith outlined fonts
	WMF GIF

Mar	Feb. 26	March 3	March 14 Apr                                          April7              April18 May*         April 21 (M)        May 2 (F)         May 19 (M) June              June 4	June 9               June 20

* Community edition; triple circulation. Ad space limited. ** Unless otherwise noted.

MechanicalSpeciﬁcations

• Cold Web Press

• LineScreen:85linesperinch,1200D.P.I.

CUSDTodayisastandardsizepublicationutilizingthe following standard advertising units (SAU):

Column Widths for Standard Page

1	1.528”

	2	           3.222”

	3	           4.916”

Standard Size Page

6columnsx21”deep.Advertisingorderedmore than 19 1/2” deep will be billed as 21”.

	4	           6.611”

	5	           8.305”

6	10.00”

CUSDTODAY

CLOVISUNIFIEDSCHOOLDISTRICT | 1450HerndonAve.,Clovis,CA93611-0599 559-327-9093 | f 559-327-2957

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